Rivian Launch

Role: Creative Development | Editor

Studio: o2 Creative Solutions

Client: Rivian

o2 strategically structured Rivian’s launch into a series of events that built anticipation, awareness and excitement at each turn. We created a pre-launch event that invited media, partners and friends to Los Angeles for the R1T (truck) and R1S, for an exclusive global premiere at the Griffith Observatory.

R1T global launch at the most inspiring backdrop in LA –
the Griffith Observatory

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A dynamic and “silent” pre-launch performance communicated Rivian’s core value to be adventurous and tread softly

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